It's a Trip!
2018
It's a Trip!
2018
It's a Trip!
2018
Directed the end-to-end creative strategy for HP’s education and SMB product showcases at BETT and HP Imagine, shaping cohesive narratives across multiple video assets. I scripted, storyboarded, and directed content that translated complex hardware capabilities into clear, benefit-driven messaging for education and business audiences.
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In parallel, I led the art direction for premium notebook exploded-view visuals, work that redefined how HP communicates serviceability and repositioned it as a tangible, market-facing advantage.
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Led creative feedback and shaped the visual lifestyle storytelling for the launch of HP’s first premium next-gen AI PC, setting the tone for the category’s future. Additionally, I selectively retouched and enhanced lifestyle photography to better support commercial goals.
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Partnered with external agencies to lead visual direction and production execution, maintaining alignment with HP’s brand while elevating storytelling quality. The project demanded in-depth technical knowledge of HP’s PC ecosystem to ensure accuracy, credibility, and strategic clarity across all materials.
Brought deep technical knowledge of HP’s PC portfolio to shape accurate, strategically aligned messaging for education and SMB construction audiences.
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Involved from concept through delivery — scouting talent, securing authentic locations, and managing multiple shoots both in person and remotely.
Behind the scenes directing the education shoot
