HP x Scuderia Ferrari — Limited Edition Launch

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Some products need a story as distinctive as the object itself. The Limited Edition Scuderia Ferrari laptop wasn't just another notebook launch — it was a collector-worthy device built for Ferrari and Formula One enthusiasts, combining iconic design with the performance and security demanded by serious work and AI workloads.

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I led the art direction for the full suite of launch and sales enablement assets, partnering closely with messaging to shape a brand story unlike anything else in HP's portfolio. The work spanned training decks, videos, and product briefing documents for the sales team, as well as customer-facing email design, branding, and letterhead. I also directed the photoshoot for the special edition packaging and handled retouching across the final assets.

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The result was a cohesive identity for one of HP's most singular products, carried consistently from internal sales tools to the customer's first unboxing moment.