I lead creative strategy at HP for Commercial Notebooks and Sustainability-focused launches, crafting everything from executive presentations  with punchy graphics and motion for interest-to internal launch videos viewed by thousands.

Integral part of HPs Commercial launch of AI PCs in the commercial space, creating visuals and leading creative through the 2025 HP rebranding.

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I project manage 40+ cross-functional products  at any given time, collaborating with stakeholders across teams and external partners like Google, AMD, Intel, Qualcomm, and others to bring clear, consistent storytelling to product experiences, video direction, press moments, and major campaigns to the commercial stage.

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Below are a few examples of work I've done for large scale tech press events like CES 2025, and CES 2026.