

Led visual design for HP’s presence at CES, translating product strategy into a cohesive brand experience across keynote presentations, product storytelling, and supporting event materials. Developed a scalable visual system that unified messaging across digital and physical touchpoints during a high-visibility global launch moment.
I project manage 40+ cross-functional products at any given time, collaborating with stakeholders across teams and external partners like Google, AMD, Intel, Qualcomm, and others to bring clear, consistent storytelling to product experiences, video direction, press moments, and major campaigns to the commercial stage.
Below are a few examples of work I've done for large scale tech press events like CES 2025, and CES 2026.

CES 2026
Presentation design for the New York virtual press briefing, showcasing the launch of the EliteBook X G2.


CES 2025
Environmental graphics and screens for CES 2025 New York Preview, look closely and you'll see my face on one of the screens.


Crafted onscreen elements for CES and the New York press event, including creative direction for the photography use on HP's first premium Next-Gen AI PC and banner design.

Showcasing new features like Poly Camera Pro for the New York press briefing for CES 2025.


