It's a Trip!
2018
It's a Trip!
2018
It's a Trip!
2018
Deliverables:
Key Note Presentation
Sales Deck
Sales Product Briefing
Environmental Graphics
Video Editing
CES is one of the most watched stages in consumer tech, and for HP's commercial notebook portfolio, it's the moment that sets the tone for the entire year. I owned the creative direction for HP's presence across CES 2025 and CES 2026, shaping how the brand showed up across keynote presentations, environmental graphics, press briefings, and product storytelling for a global audience.
The challenge wasn't just making things look good under pressure. It was building a visual system coherent enough to scale across dozens of touchpoints, partners, and teams while still feeling like a single, intentional point of view. Working alongside external partners including Google, AMD, Intel, and Qualcomm, I led the design from early concept through final execution, ensuring every surface from the screen behind the keynote speaker to the press deck landing in journalists' inboxes told the same story.
The work earned multiple CES awards for outstanding art direction, and contributed to 22% year-over-year growth in HP's Premium AI PC commercial sector.
CES 2026
Presentation design for HP's New York virtual press briefing, reaching a global press audience for the worldwide launch of the EliteBook X G2.
Every slide was built to carry the weight of a product that had to land perfectly on its first day in the world.
CES 2025
Environmental graphics and large-format screens for HP's New York Preview event, seen by press, partners, and executives from around the world.
Creative direction for photography and onscreen assets tied to HP's first premium Next-Gen AI PC, a product that defined the commercial narrative for the year. Designed for the New York press event and carried through to CES floor presence.
Directed the visual storytelling for Poly Camera Pro's feature debut at the New York press briefing, translating a technical product story into something a room full of journalists could immediately understand and get excited about.